“Nigeria is too small to hold Nollywood potential”- Toyosi Etim-Effiong claims

“Nigeria is too small to hold Nollywood potential”- Toyosi Etim-Effiong claims

“Nigeria is too small to hold Nollywood potential”- Toyosi Etim-Effiong claims

Entertainment 3 months ago




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Toyosi Etim-Effiong, the founder of The Good Media, which aims to bring structure to Nigeria’s film and TV industry, thinks that Nigeria is too small to hold all of Nollywood’s potential.

This revelation was made in a recent interview with Nollywire at the Nile Entertainment Group launch


“For a long time, I think people have been in one direction hurdled together but now we see that there is space, there is room and we’ve been called to occupy space right. It’s great to see Nile media occupying the space,” she said.


She expressed that she trusts skilled specialists will acquire something else for their capacities, particularly with the developing rivalry in the business.


“I’m looking forward to talents being remunerated even better. I believe that competition will help that. Let’s get more money in people’s pockets,” she added.


Talking about the new realistic endeavor sent off by Moses Babatope of Nile and Mo Abudu of EbonyLife, she communicated her energy and idealism for what`s in store.


“I like the idea of more cinemas, a luxury line, I’m looking forward to that. I just want to see what that looks like and how it will be received in this landscape. It’s more jobs, you know it’s more distribution for the content created, I mean the industry is growing,” she said.


In her joint effort with Substance, a drive for worldwide Dark narrating, she focused on the significance of further developed showcasing to advance Nollywood on a worldwide scale. She noticed that Nigeria alone can`t contain the force of its accounts.


“I partnered with Essence for three years, getting Nollywood recognized, putting our content out there globally. I’ve always been of the opinion that Nigeria is too small to contain Nollywood. We just need to do more marketing cos that’s what it is. When we go out and we’re talking to International brands, it is marketing for Nollywood. Nollywood needs more marketing and with Nile, and the power group they have put together, I believe they know how to package the industry well, and that’s what we want global recognition and rewards,” she concluded











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